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Monday, 2 September 2013

100% Indie - A better way to publish at Samsung Apps

Have you ever heard of 100% Indie? Until last month, I have not. But exactly at the same time I was exploring the option of publishing at Samsung Apps Market, I got contacted by Yumi from 100% Indie and she really made me speed up the process.

So let's start why you should consider Samsung Apps in the first place. Well, Samsung is now making more money from Android than anyone else. They already sold so many phones that each citizen of South Korea could get a handful. It only makes sense for them to have their own market with quality assurance that Google lacks. If you have ever tried publishing at Samsung Apps, you probably know that their QA takes quite some time and it is very detailed. And each Samsung device has the Samsung Apps market app preinstalled - so you can be sure your app or game can get there. Moreover it's completely free!

The only thing Samsung doesn't have yet is the majority of developers publishing there. And here's when 100% Indie comes in - getting the niche game developers to join. Basically it's a deal that Chillingo - already an established game publisher - made with Samsung to bring more Indies to Samsung apps. They give you a really sweet deal (100% revenue) for limited time and you do what you should be doing anyway - publishing to Samsung apps. They also try to search for suitable games and help the indie devs with promotion - Indies can really use that. I will write about that after some time with them.

There's no catch, just the revenue share deal does adjust over time. Here are the exact dates and revenue shares:
  • 100% of the net revenue until 3 September 2013 (this one is already gone)
  • 90% from 4 September 2013 – 3 March 2014 (6months)
  • 80% from 4 March 2014 – 3 March 2015 (12 months)
  • 70% After 4 March 2015 (Samsung's standard revenue share)
But you don't lose anything since you can still publish anywhere else.

I was very flattered when Yumi found my game - I was considering to publish there maybe September or October when I finish the rest of levels in Mr. Dandelion, but she made me change my mind :) Yumi said I can join a lucky draw with a chance to win Samsung Galaxy S4 if I make my game go live in August - I just had to make it! And I did!

Samsung doesn't want you to publish games with any Google services (Duh...) so I couldn't just throw in my version with AdMob. Yumi told me about AdHub - ad solution from Samsung, but I did not have time for that. So I stripped my game of ads and published a $1 version - a good experiment as well. Let's see if I can get any sales - 100% indie also promises to promote your game. Of course I am planning to release AdHub supported version too, when I finally get some time to finish my game.

It took me just one and half hours to prepare version for Samsung. The QA process took around a week. Wish me luck for the lucky draw and stay tuned for next part of this article.

If you want to get more info, watch the trailer video, or visit 100% Indie web - about page.
Martin Varga is a Czech software developer who likes pygmy owls (hence Kulíš), running, ramen, travelling and living in foreign countries. He is also known as smartus or sm4 on the internet (read as smartass, but there are too many of them). He currently tries to make games in AndEngine like Mr. Dandelion's Adventures and hangs around a lot at the AndEngine forums.